- Prerequisite Course(s): Marketing 1
- High School Credit = 1/2 credit per semester (Postsecondary credit = 0)
- This course will be offered: every year
- Pathway (Optional): Marketing
- Career Cluster Area: Business, Management and Administration
- Source of Occupational Skills Standards: National Business Education Association (NBEA)
- Eligibility for Nationally Recognized Skill Certificate(s)/State License? No
- Tech Prep: No
- Is this course brokered through another institution or agency? No
- Course Description: Advanced skills of salesmanship, advertising and display, store operations and management, and human relations will be taught. For those schools that are equipped, the operation and maintenance of a student store may be included.
- Content Headings/Topics
- Employment skills
- Marketing skills
- Merchandising
- Consumer services
- Salesmanship
- Advertising
| Performance Standards (Learner Outcomes) | Specific Occupational Skills Standards | Alaska Reading, Writing, Math, Science Performance Standards | Alaska Content Standards | Alaska Employability Standards | Alaska Cultural Standards | All Aspects of Industry | Assessments |
|---|---|---|---|---|---|---|---|
| 1. Demonstrate successful employability skills. | A1 A2 B2 | C4 | Demonstration | ||||
| 2. Demonstrate appropriate human relations skills. | R4.11 | HL C | A5 | Demonstration | |||
| 3. Demonstrate basic communications skills. | W4.2 | LA A | Demonstration | ||||
| 4. Apply mathematical skills unique to marketing. | MA2.4.3 | Math A | Lab Assignment | ||||
| 5. Describe and demonstrate basic economic principles. | NBEA MS.1 | ME1.4.1 ME1.4.2 | Math E | Planning | Demonstration | ||
| 6. Describe and demonstrate basic marketing principles. | NBEA MS.1 | W4.2 | Planning | Demonstration | |||
| 7. Demonstrate selling techniques and procedures. | NBEA MS.4 | W4.2 | Finance | Demonstration | |||
| 8. Describe and demonstrate marketing operational techniques. | NBEA MS.4 | W4.2 | Finance | Demonstration | |||
| NBEA MS.4 | W3.4b | Finance | Lab Assignment | ||||
| 10. Utilize technology and information related to product and service technology. | Tech B | Lab Assignment | |||||
| 11. Describe, demonstrate, and apply the skills needed to be a successful entrepreneur. | NBEA ES.1 | ME1.4.1 W4.2 | A4 | A1 | Technical | Demonstration |