Commercial Communications 1

  • Prerequisite Course(s): None
  • High School Credit = 1/2 credit per semester (Postsecondary credit = 0)
  • This course will be offered: every year
  • Pathway (Optional):
  • Career Cluster Area: Industrial Engineering
  • Source of Occupational Skills Standards:, National Educational Technology Standards
  • Eligibility for Nationally Recognized Skill Certificate(s)/State License? No
  • Tech Prep: No
  • Is this course brokered through another institution or agency? No
  • Course Description: This course is designed to teach students video camera operation and video editing. It is designed to be the first offering in a career pathway of Commercial Communication.
  • Content Headings/Topics
    1. Camcorder basics
    2. Basic video making
    3. Photography and lighting
    4. Audio techniques
    5. Advanced camcorder and lighting techniques
    6. Advanced editing
    7. Digital mixer
Performance Standards (Learner Outcomes)Specific Occupational Skills StandardsAlaska Reading, Writing, Math, Science Performance StandardsAlaska Content StandardsAlaska Employability StandardsAlaska Cultural StandardsAll Aspects of IndustryAssessments
1. Demonstrate basic camcorder functions and operations.OperationTech AC4TechnicalDemonstrate
2. Utilize the instruction manual for the camcorder.E.C.2LA BA2TechnicalLab
3. Possess a working knowledge of tape formats and assess the strengths and weakness of each format.ProductivityLA BTechnicalVerbal
4. Utilize accessory equipment to aid in video production.Tech AProductionDemonstrate
5. Utilize different shooting methods to achieve a desired outcome.Tech AProductionDemonstrate
6. Using the functions of the camera, enhance the desired shot.ProficiencyTech AProduction TechnicalDemonstrate
7. Perform in-camera editing.Tech BTechnicalDemonstrate
8. Perform transitions from one scene to another that are logical and flow appropriately.CommunicationTechnicalDemonstrate
9. Determine where insert editing and assembly editing should be used and edit accordingly.Decision-makingTech ATechnicalDemonstrate
10. Understand and utilize video lighting and techniques that relate to the Iris, lighting extremes, shutter speeds, color temperature, setting color balance, using available light, artificial light, lighting accessories, one-light techniques, and bounce lighting.Tech ATechnicalDemonstrate
11. Assess the appropriate microphone for the application and desired effect.Tech ATechnicalDemonstrate
12. Create sound tracks for the video project that utilize several techniques and enhance their video production.Tech AA2TechnicalDemonstrate
13. Determine and use the appropriate audio editing/dubbing method that will achieve the desired sound effect.Problem-solvingTech DProductionDemonstrate
14. Perform special effects within the parameters set by the instructor.ProductionDemonstrate
15. Use lens, light, sound, camera shooting techniques, and miniatures to add special effects to the video production for a specific purpose.Tech DProduction TechnicalDemonstrate
16. Create scripts and storyboards that direct the production of the video and the activity that is being filmed.Social / ethicalE.A.5A2B4PlanningWritten
17. Demonstrate the understanding of different career fields associated with the film and audio industry.B2C4PersonalVerbal

Students & Parents Pages