Commercial Communications 2

  • Prerequisite Course(s): Commercial Communications 1
  • High School Credit = 1/2 credit per semester (Postsecondary credit = 0)
  • This course will be offered: every year
  • Pathway (Optional):
  • Career Cluster Area: Industrial Engineering
  • Source of Occupational Skills Standards:, National Educational Technology Standards
  • Eligibility for Nationally Recognized Skill Certificate(s)/State License? No
  • Tech Prep: No
  • Is this course brokered through another institution or agency? No
  • Course Description: This course is designed to teach students advanced video camera operation and video editing. It is designed to lead into a career pathway of Commercial Communication and provides students with the necessary entry-level skills to pursue further advanced training and/or education related to this field.
  • Content Headings/Topics
    1. Advanced camcorder operation
    2. Computer enhanced video making
    3. Video/audio production
    4. Set building
    5. Advanced audio and video equipment operation
    6. Advanced editing techniques
    7. Careers and pathways related to commercial communication
    8. Webcasting techniques
Performance Standards (Learner Outcomes)Specific Occupational Skills StandardsAlaska Reading, Writing, Math, Science Performance StandardsAlaska Content StandardsAlaska Employability StandardsAlaska Cultural StandardsAll Aspects of IndustryAssessments
1. Demonstrate advanced camcorder functions and operations.OperationTech AC4TechnicalDemonstrate
2. Utilize the instruction manual for the camcorder.E.C.2LA BTechnicalLab
3. Create video productions using differing tape formats and determine what types of filming promote the strengths of each format.ProductionTech DA2TechnicalDemonstrate
4. Be able to utilize accessory equipment to aid in video production.Tech ATechnicalDemonstrate
5. Perform editing functions utilizing non-linear computer editing equipment.ProficiencyTech ATechnical ProductionDemonstrate
6. Create transitions such as wipes, fades, dissolve, and other computer-enhanced effects.Tech ATechnicalDemonstrate
7. Perform advanced in-camera editing.Tech DTechnicalDemonstrate
8. Perform transitions from one scene to another that are logical and flow appropriately.Tech ATechnicalDemonstrate
9. Create scripts and storyboards that direct the production of the video and the activity that is being filmed.E.A.5LA CPlanningWritten
10. Assess the type of video being produced and format the production accordingly.ProductionDemonstrate
11. Use video and audio techniques to enhance the delivery of the production.Tech DProductionDemonstrate
12. Control or establish the setting utilizing video/audio production techniques.ProductivityTechnicalDemonstrate
13. Create a set that facilitates the type of production activity being performed.ProductivityD4PlanningDemonstrate
14. Assess the appropriate microphone for the application and desired effect and placement on the set.Tech ATechnicalDemonstrate
15. Perform special effects utilizing advanced editing and production techniques within the parameters set by the instructor.Tech DProductionDemonstrate
16. Generate characters and titles appropriate for the type of video being produced.CommunicationE.A.5B4ProductionWritten Demonstrate
17. Demonstrate an understanding of different career fields associated with the film and audio industry.B2C4PersonalVerbal

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