Marketing 3

  • Prerequisite Course(s): Marketing 1 & 2
  • High School Credit = 1/2 credit per semester (Postsecondary credit = 0)
  • This course will be offered: every year
  • Pathway (Optional): Marketing
  • Career Cluster Area: Business, Management and Administration
  • Source of Occupational Skills Standards: National Business Education Association (NBEA)
  • Eligibility for Nationally Recognized Skill Certificate(s)/State License? No
  • Tech Prep: No
  • Is this course brokered through another institution or agency? No
  • Course Description: Advanced skills of salesmanship, advertising and display, store operations and management, and human relations will be taught. For those schools that are equipped, the emphasis of this course is on the operation and maintenance of the student store.
  • Content Headings/Topics
    1. Advertising and display
    2. Store operations management
    3. Human relations
Performance Standards (Learner Outcomes)Specific Occupational Skills StandardsAlaska Reading, Writing, Math, Science Performance StandardsAlaska Content StandardsAlaska Employability StandardsAlaska Cultural StandardsAll Aspects of IndustryAssessments
1. Identify the steps in starting a business.NBEA MS.7A4PlanningPre / Post Test
2. Identify major areas of retailing.ManagementPre / Post Test
3. Understand the laws governing business transactions.NBEA ELS.1ManagementPre / Post Test
4. Apply financial skills for operating a business.ME1.4.1 ME1.4.2Math EA4FinanceLab Assignment
5. Understand managerial functions and principles.A7ManagementPre / Post Test
6. Understand union and non-union involvement.A7ManagementPre / Post Test
7. Apply hiring practices and procedures.W4.3LA.A4ManagementLab Assignment
8. Apply methods of problem solving.ME1.4.1 ME1.4.2Math DD5ManagementLab Assignment
9. Identify how human values affect behavior.HL CB2ManagementPre / Post Test
10. Demonstrate appropriate human relations behaviors.W4.3A1 A7ManagementLab Assignment
11. Plan displays and create signs and selling aids.NBEA MS.8W4.3ManagementLab Assignment
12. Identify the principles and patterns of display.NBEA MS.8W4.3ManagementPre / Post Test

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