Marketing 2

  • Prerequisite Course(s): Marketing 1
  • High School Credit = 1/2 credit per semester (Postsecondary credit = 0)
  • This course will be offered: every year
  • Pathway (Optional): Marketing
  • Career Cluster Area: Business, Management and Administration
  • Source of Occupational Skills Standards: National Business Education Association (NBEA)
  • Eligibility for Nationally Recognized Skill Certificate(s)/State License? No
  • Tech Prep: No
  • Is this course brokered through another institution or agency? No
  • Course Description: Advanced skills of salesmanship, advertising and display, store operations and management, and human relations will be taught. For those schools that are equipped, the operation and maintenance of a student store may be included.
  • Content Headings/Topics
    1. Employment skills
    2. Marketing skills
    3. Merchandising
    4. Consumer services
    5. Salesmanship
    6. Advertising
Performance Standards (Learner Outcomes)Specific Occupational Skills StandardsAlaska Reading, Writing, Math, Science Performance StandardsAlaska Content StandardsAlaska Employability StandardsAlaska Cultural StandardsAll Aspects of IndustryAssessments
1. Demonstrate successful employability skills.A1 A2 B2C4Demonstration
2. Demonstrate appropriate human relations skills.R4.11HL CA5Demonstration
3. Demonstrate basic communications skills.W4.2LA ADemonstration
4. Apply mathematical skills unique to marketing.MA2.4.3Math ALab Assignment
5. Describe and demonstrate basic economic principles.NBEA MS.1ME1.4.1 ME1.4.2Math EPlanningDemonstration
6. Describe and demonstrate basic marketing principles.NBEA MS.1W4.2PlanningDemonstration
7. Demonstrate selling techniques and procedures.NBEA MS.4W4.2FinanceDemonstration
8. Describe and demonstrate marketing operational techniques.NBEA MS.4W4.2FinanceDemonstration
NBEA MS.4W3.4bFinanceLab Assignment
10. Utilize technology and information related to product and service technology.Tech BLab Assignment
11. Describe, demonstrate, and apply the skills needed to be a successful entrepreneur.NBEA ES.1ME1.4.1 W4.2A4A1TechnicalDemonstration

Students & Parents Pages