Marketing 1

  • Prerequisite Course(s): None
  • High School Credit = 1/2 credit per semester (Postsecondary credit = 0)
  • This course will be offered: every year
  • Pathway (Optional): Marketing
  • Career Cluster Area: Business, Management and Administration
  • Source of Occupational Skills Standards: National Business Education Association (NBEA)
  • Eligibility for Nationally Recognized Skill Certificate(s)/State License? No
  • Tech Prep: No
  • Is this course brokered through another institution or agency? No
  • Course Description: This course introduces students to marketing occupations. Course content includes business operations, product distribution, marketing communications skills, product display, cash register operations, inventory, and career education.
  • Content Headings/Topics
    1. Employment skills
    2. Marketing skills
    3. Merchandising
    4. Consumer services
    5. Salesmanship
    6. Advertising
Performance Standards (Learner Outcomes)Specific Occupational Skills StandardsAlaska Reading, Writing, Math, Science Performance StandardsAlaska Content StandardsAlaska Employability StandardsAlaska Cultural StandardsAll Aspects of IndustryAssessments
1. Identify career choices and employment opportunities.NBEA
MS.1		W4.3 R4.4B2Lab Assignments
2. Prepare for employment in marketing related careers.W4.3 R4.4B2 B3 B4 B5Lab Assignments
3. Understand the role of marketing in the free enterprise system.NBEA MS.1W4.3 R4.4Lab Assignments
4. Identify different economic systems and any associated problems.NBEA MS.1Pre / Post Test
5. Use marketing terms and other vocabulary associated with competition.W4.3 R4.4B2C4Lab Assignments
6. Identify the role of management in marketing and managerial functions.NBEA MS.6B3PlanningPre / Post TEst
7. Understand the marketing concept and apply supply/demand principles.NBEA MS.6W4.3 R4.4A5C4PlanningLab Assignments
8. Identify channels of distribution in marketing.NBEA MS.3W4.3 R4.4LA DLab Assignments
9. Use appropriate selling procedures and methods to influence the buyer.NBEA MS.7W4.3 R4.4LA DLab Assignments
10. Develop a merchandising plan.NBEA MS.7W4.3 R4.4A7Lab Assignments
11. Identify factors influencing consumer buying.NBEA MS.6ME1.41 ME1.4.2Math EA4Pre / Post Test
12. Calculate product turnover.
12. Calculate product turnover.		ME1.41 ME1.4.2A4Pre / Post Test
13. Complete various forms.NBEA
MS.7		W4.3 R4.4FinanceLab Assignments
14. Stock, reorder, restock, and inventory merchandise.NBEA MS.7W4.3 R4.4Math EA4Lab Assignments
15. Calculate product prices, markups and markdowns, stock sales ratios, and the break-even point for a business.NBEA MS.7ME1.41 ME1.4.2Lab Assignments
16. Apply credit principles.NBEA MS.7ME1.41 ME1.4.2Math ELab Assignments
17. Use terms basic to retailing.W4.3 R4.4LA CLab Assignments
18. Identify brand names and trademarks.NBEA MS.2W4.3 R4.4Pre / Post Test
19. Identify functions of product packaging.NBEA MS.7ME1.41 ME1.4.2Math EPre / Post Test
20. Identify important skills of selling and the steps of a sale.NBEA MS.4ME1.41 ME1.4.2Math EPre / Post Test
21. Promote products and services.NBEA MS.4W4.3
R4.4		Lab Assignments
22. Use several types of sales approaches.NBEA MS.4 W4.3
R4.4		Lab Assignments
23. Analyze the major purposes of advertising.NBEA
MS.1		W4.3
R4.4		Lab Assignments
24. Identify various types of media advertising.NBEA
MS.1		W4.3
R4.4		Lab Assignments
25. Plan and prepare an advertisement layout.NBEA
MS.7		W4.3
R4.4		A4Lab Assignments
26. Plan a business promotion.NBEA
MS.7		W4.3 R4.4LA AB2Lab Assignments
27. Identify jobs in advertising.W4.3 R4.4Lab Assignments

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