Marketing 1

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    • Prerequisite Course(s): None
    • High School Credit = 1/2 credit per semester (Postsecondary credit = 0)
    • This course will be offered: every year
    • Pathway (Optional): Marketing
    • Career Cluster Area: Business, Management and Administration
    • Source of Occupational Skills Standards: National Business Education Association (NBEA)
    • Eligibility for Nationally Recognized Skill Certificate(s)/State License? No
    • Tech Prep: No
    • Is this course brokered through another institution or agency? No
    • Course Description: This course introduces students to marketing occupations. Course content includes business operations, product distribution, marketing communications skills, product display, cash register operations, inventory, and career education.
    • Content Headings/Topics
      1. Employment skills
      2. Marketing skills
      3. Merchandising
      4. Consumer services
      5. Salesmanship
      6. Advertising
    Performance Standards (Learner Outcomes)Specific Occupational Skills StandardsAlaska Reading, Writing, Math, Science Performance StandardsAlaska Content StandardsAlaska Employability StandardsAlaska Cultural StandardsAll Aspects of IndustryAssessments
    1. Identify career choices and employment opportunities.NBEA
    W4.3 R4.4B2Lab Assignments
    2. Prepare for employment in marketing related careers.W4.3 R4.4B2 B3 B4 B5Lab Assignments
    3. Understand the role of marketing in the free enterprise system.NBEA MS.1W4.3 R4.4Lab Assignments
    4. Identify different economic systems and any associated problems.NBEA MS.1Pre / Post Test
    5. Use marketing terms and other vocabulary associated with competition.W4.3 R4.4B2C4Lab Assignments
    6. Identify the role of management in marketing and managerial functions.NBEA MS.6B3PlanningPre / Post TEst
    7. Understand the marketing concept and apply supply/demand principles.NBEA MS.6W4.3 R4.4A5C4PlanningLab Assignments
    8. Identify channels of distribution in marketing.NBEA MS.3W4.3 R4.4LA DLab Assignments
    9. Use appropriate selling procedures and methods to influence the buyer.NBEA MS.7W4.3 R4.4LA DLab Assignments
    10. Develop a merchandising plan.NBEA MS.7W4.3 R4.4A7Lab Assignments
    11. Identify factors influencing consumer buying.NBEA MS.6ME1.41 ME1.4.2Math EA4Pre / Post Test
    12. Calculate product turnover.
    12. Calculate product turnover.
    ME1.41 ME1.4.2A4Pre / Post Test
    13. Complete various forms.NBEA
    W4.3 R4.4FinanceLab Assignments
    14. Stock, reorder, restock, and inventory merchandise.NBEA MS.7W4.3 R4.4Math EA4Lab Assignments
    15. Calculate product prices, markups and markdowns, stock sales ratios, and the break-even point for a business.NBEA MS.7ME1.41 ME1.4.2Lab Assignments
    16. Apply credit principles.NBEA MS.7ME1.41 ME1.4.2Math ELab Assignments
    17. Use terms basic to retailing.W4.3 R4.4LA CLab Assignments
    18. Identify brand names and trademarks.NBEA MS.2W4.3 R4.4Pre / Post Test
    19. Identify functions of product packaging.NBEA MS.7ME1.41 ME1.4.2Math EPre / Post Test
    20. Identify important skills of selling and the steps of a sale.NBEA MS.4ME1.41 ME1.4.2Math EPre / Post Test
    21. Promote products and services.NBEA MS.4W4.3
    Lab Assignments
    22. Use several types of sales approaches.NBEA MS.4 W4.3
    Lab Assignments
    23. Analyze the major purposes of advertising.NBEA
    Lab Assignments
    24. Identify various types of media advertising.NBEA
    Lab Assignments
    25. Plan and prepare an advertisement layout.NBEA
    A4Lab Assignments
    26. Plan a business promotion.NBEA
    W4.3 R4.4LA AB2Lab Assignments
    27. Identify jobs in advertising.W4.3 R4.4Lab Assignments

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