Marketing 4

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    • Prerequisite Course(s): Marketing 1, 2, & 3
    • High School Credit = 1/2 credit per semester (Postsecondary credit = 0)
    • This course will be offered: every year
    • Pathway (Optional): Marketing
    • Career Cluster Area: Business, Management and Administration
    • Source of Occupational Skills Standards: National Business Education Association (NBEA)
    • Eligibility for Nationally Recognized Skill Certificate(s)/State License? No
    • Tech Prep: No
    • Is this course brokered through another institution or agency? No
    • Course Description: Students will refine the skills they acquired in Marketing 1, 2, and 3. They will continue to apply human relations skills, store organization principles, business philosophies, finance and inventory control measures, business communications techniques, and channels of distribution of merchandise. For those schools equipped, the operation and maintenance of the student store may be included.
    • Content Headings/Topics
      1. Advertising and display
      2. Store operations
      3. Management
      4. Human relations
    Performance Standards (Learner Outcomes)Specific Occupational Skills StandardsAlaska Reading, Writing, Math, Science Performance StandardsAlaska Content StandardsAlaska Employability StandardsAlaska Cultural StandardsAll Aspects of IndustryAssessments
    1. Identify various channels of distribution for consumer and industrial marketing.NBEA MS.1PlanningPre / Post Test
    2. Apply procedures necessary for inventory control.ME1.4.1 ME1.4.2TechnicalLab Assignment
    3. Demonstrate proper business communications and etiquette.W4.3LA AManagementLab Assignment
    4. Apply sales promotion techniques and procedures to the marketing of products.NBEA MS.8W4.3ManagementLab Assignment
    5. Develop advertising promotions.NBEA MS.4PlanningLab Assignment
    6. Demonstrate the principles of psychology as related to selling.NBEA MS.4ManagementLab Assignment
    7. Demonstrate merchandise display techniques.NBEA MS.8ManagementLab Assignment
    8. Develop business plans.NBEA MS.7A4PlanningLab Assignment
    9. Demonstrate management skills and techniques.A4ManagementLab Assignment
    10. Demonstrate marketing strategies and create a plan for financing the management skills for operating a small business.NBEA MS.7ME1.4.1 ME1.4.2Math EA4B4 C4PlanningLab Assignment
    11. Identify the legal requirements for the operation of a small business.NBEA BLS.1R4.10A4 A7B4 C4ManagementPre / Post Test

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