- Prerequisite Course(s): Marketing 1, 2, & 3
- High School Credit = 1/2 credit per semester (Postsecondary credit = 0)
- This course will be offered: every year
- Pathway (Optional): Marketing
- Career Cluster Area: Business, Management and Administration
- Source of Occupational Skills Standards: National Business Education Association (NBEA)
- Eligibility for Nationally Recognized Skill Certificate(s)/State License? No
- Tech Prep: No
- Is this course brokered through another institution or agency? No
- Course Description: Students will refine the skills they acquired in Marketing 1, 2, and 3. They will continue to apply human relations skills, store organization principles, business philosophies, finance and inventory control measures, business communications techniques, and channels of distribution of merchandise. For those schools equipped, the operation and maintenance of the student store may be included.
- Content Headings/Topics
- Advertising and display
- Store operations
- Management
- Human relations
| Performance Standards (Learner Outcomes) | Specific Occupational Skills Standards | Alaska Reading, Writing, Math, Science Performance Standards | Alaska Content Standards | Alaska Employability Standards | Alaska Cultural Standards | All Aspects of Industry | Assessments |
|---|---|---|---|---|---|---|---|
| 1. Identify various channels of distribution for consumer and industrial marketing. | NBEA MS.1 | Planning | Pre / Post Test | ||||
| 2. Apply procedures necessary for inventory control. | ME1.4.1 ME1.4.2 | Technical | Lab Assignment | ||||
| 3. Demonstrate proper business communications and etiquette. | W4.3 | LA A | Management | Lab Assignment | |||
| 4. Apply sales promotion techniques and procedures to the marketing of products. | NBEA MS.8 | W4.3 | Management | Lab Assignment | |||
| 5. Develop advertising promotions. | NBEA MS.4 | Planning | Lab Assignment | ||||
| 6. Demonstrate the principles of psychology as related to selling. | NBEA MS.4 | Management | Lab Assignment | ||||
| 7. Demonstrate merchandise display techniques. | NBEA MS.8 | Management | Lab Assignment | ||||
| 8. Develop business plans. | NBEA MS.7 | A4 | Planning | Lab Assignment | |||
| 9. Demonstrate management skills and techniques. | A4 | Management | Lab Assignment | ||||
| 10. Demonstrate marketing strategies and create a plan for financing the management skills for operating a small business. | NBEA MS.7 | ME1.4.1 ME1.4.2 | Math E | A4 | B4 C4 | Planning | Lab Assignment |
| 11. Identify the legal requirements for the operation of a small business. | NBEA BLS.1 | R4.10 | A4 A7 | B4 C4 | Management | Pre / Post Test |